Jason,
With all of 37signals beautifully clean and minimalist design and function, I always wondered why your homepage http://37signals.com is so busy - a bunch of text with little whitespace, icons with cartoon word balloons, contrasting colored boxes on a white bg...
Seems like way more noise than signal. Did some A/B testing prove it superior?
Seems like way more noise than signal. Did some A/B testing prove it superior?