Relevance advantage means that a site is so big and important in a broad category that it's worth it for advertisers to pay a premium to get frequent views from its readers( think of how TechCrunch is so central to the tech community)
That's confusing to me, because the grandparent said:
> One single programmer can run a web site with tenfold their capacity
How could one programmer run a website with more manpower than Gigaom or DDJ?
Relevance advantage means that a site is so big and important in a broad category that it's worth it for advertisers to pay a premium to get frequent views from its readers( think of how TechCrunch is so central to the tech community)