What really annoys me is the online banking websites I use (or credit card ones) that implore me to go "paperless" and "try their app", whilst logged into their system as me. Funnily enough, I do use their app (so can't they set a flag to stop showing me the advert) and I am "paperless" as I'm logging on to grab the PDF statement. Again, why can't they set a flag: if (alreadyPaperless) { showAdverts = false; }
Its a customer retention scheme. If you're a customer of bank A and you're being flooded with ads from bank B, C, and D about greenwashing and being where the cool kids hang out, the simplest way for bank A to compete with B C and D is spam their own customers with greenwashing and aspirational stuff.
Put another way, I don't know who your banks competitors are, and you might not, but your bank thinks its competitors spam campaigns currently revolve around greenwashing and aspirational, so thats the kind of retention spam they send.
