Having been around since the inception of this space, when things were much more tools focused, to now, when it's a lot more about "culture" (all good), I feel 95% of DevOps talks are people discussing what DevOps is. As such, it's now a metasyntactical label for a lot of things that can by good in various scenarios. I agree it is time to retire the label and instead talk about those specific things -- automation, culture, continuous improvement, etc, in nearly all instances.
