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You do get a boost to your search-engine result page rankings if your domain name matches the search term, for example.

If your customers are searching for "find bee mortgages fast", then owning "findbeemortgagesfast.com" will be a valuable competitive advantage to your business.




everything I've read suggests exact match domains have been declining in SEO-potential, I don't think they have any merit now in 2015. Google changes it's algo pretty frequently so it's hard to get a fix for what exactly works and what doesn't.




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