A rather silly post especially since it only talks about one side of the coin. Obviously customers don't care what your code looks like. That does not mean you shouldn't care about it - especially startups - since ugly, fragile code can completely change the rate of evolution of the product.
No, the lazy programmers say: "I might as well refactor this to be pretty because it will take less effort down the road. It's better to work a bit harder now to tackle a problem I can't avoid than work a lot harder later to tackle a worse problem I could have avoided."