Spoonrocket was wonderful when they first opened in Berkeley. Fairly good quality of meal for $5, delivered in 5 minutes? Awesome. But as they scaled, the quality of the food plummeted to just-above-American-Airlines status, and delivery times soared from 5 minutes to 30 minutes. And they raised their prices, to boot.
They used to do steak and mashed potatoes in plastic containers fairly regularly. Now you get a dry meal who's moisture content has been totally absorbed by a soggy cardboard container.
I went from a huge fan who ordered Spoonrocket multiple times a week to an outspoken critic. Enjoy Spoonrocket when it opens in your market, because it'll get really shitty in 3 months.
Makes you wonder whether it's truly possible to get good food fast, and cheap. In any service industry its usually pick two and forget the other. In a food delivery startup, which two would you prefer the most? Good food, fast, or cheap.
They used to do steak and mashed potatoes in plastic containers fairly regularly. Now you get a dry meal who's moisture content has been totally absorbed by a soggy cardboard container.
I went from a huge fan who ordered Spoonrocket multiple times a week to an outspoken critic. Enjoy Spoonrocket when it opens in your market, because it'll get really shitty in 3 months.