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GA gives prominence to referrals in a world where more and more sites use https. People are making real business decisions based on this flawed stat, and most people have no idea that this is in fact a useless stat without https if any of your referrers are secure pages. Google says website x was your top referrer, and they just take that as truth.

I think they should just take it out and recommend using campaign links or landing pages or at the very least make it very clear that this is only a partial and distorted view. Same goes for in-page analytics etc. the presentation of overlays on page items (implying clicks) is misleading.



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