Well it's not hidden because they tell you up front, before the order is placed, how much it will cost. If they told you $20 and asked for $25 when they got there, that would be a hidden fee. Like AT&T saying you can get cable for $20/mo, but your cable bill always ends up being $32.88.
Charging more than you say is not a 'hidden fee' it is fraud. Hiding the fee in the total price is exactly a 'hidden fee'.
To this point, look at @exogen's extremely helpful demo of the service he posted. Can you tell how much the fee was? I was curious, so I actually went to Octo Sushi's site and tried to mock up a fake similar order, and I couldn't figure out if there even was a fee added on top of Octo's price or not.
The minimum order is 25$, not including tax, and I don't know if that includes the delivery charge. So the final Octo Sushi price has a minimum of around $27.50-30.00.
The last time I had a problem with ATT I had to make multiple calls and spent over an hour in total on hold. How would you charge for that?
I'd have gladly paid for someone to take that pain away. There's probably a viable business model in there somewhere if someone can independently put a competent customer service layer in front of companies like ATT.
There's a service that will negotiate with them to reduce your bill. I remember reading about them last year, it's some Berkeley MBA who likes to practice negotiation, he might handle this too:
This would actually make a lot of sense if you could detect when a call came off hold. A small pool of operators could deal with calls as soon as the operator on the other end becomes available.
Do you have the authority/credentials to make customer service calls on my behalf? Like if I wanted a refund on my flight or wanted to reduce the cost of my ISP payments?
I would love to see a report on how this, or something like this went. That really would be a valued service. Whether the value is set high enough is a very good question. Transaction costs are very low so that provides more leeway.
There's potentially high value add in exactly these tasks. Dealing with the workflow in large companies is something that takes a lot of mental energy, and a company that could produce a strong workflow to stay on top of it and drive it could be far more efficient at it than most of us. And it's something you'd be glad to pay for.