The ‘Brand Sweden’ typeface

[anigbrowl]

http://sweden.identitytool.com/buildingblocks/secondary-building-blocks-always-use#our-main-typeface

[Someone]

Reading http://sweden.identitytool.com/identity/the-starting-points and http://www.visitsweden.com/sweden/brandguide/Form-and-Image/..., I get the impression this is for the "Promotion of Sweden" (NSU) organization.

As such, it isn't that different from a company or non-profit having its own corporate identity. For example, the Dutch state government has its own font: http://www.farhill.nl/01_typefaces/Rijksoverheid.html

[FabianBeiner]

Germany also has its own typeface: “BundesSerif” and “BundesSans” (see http://styleguide.bundesregierung.de/Webs/SG/DE/PrintMedien/...). Designed by http://supertype.de – if anyone cares. :)