That would be a harder claim to make if you had quoted the whole of ajju's sentence. I think what's interesting here is not that they have a blog, but how the blog is run. They respond to a webcomic, they enable comments, they respond to comments, they write in a human tone, etc.
Sure, most organizations have blogs, but for most they are a write-only place to put press releases.
Sure, most organizations have blogs, but for most they are a write-only place to put press releases.