> "It's ludicrous - people say, 'I'm here,' to announce their arrival, which is why we have it as a service.
> "As a small start-up trying to deliver value to users we don't think a multi-billion dollar company will be affected by this.
> "Life is hard enough without Goliaths squashing Davids - maybe they should focus on creating a better mapping service than Google or Apple than squishing a minuscule business."
The guy is being a real hypocrite, it's just not possible to brand an app "HERE" when another company makes an app under the same brand, and owns a trademark. It's not even possible that making a Google search did not come to their minds when naming their product, and they tried to fly with it.
Also, HERE Maps provides data for BMW, Mercedes, Garmin, Hyundai, Pioneer, Volkswagen Toyota, Oracle, Amazon, Bing, SAP, Flickr, Yahoo!. Is that better than Google/Apple? Yes.
Trademarks don't cover "merely descriptive" uses of the word. The question is whether the Lowdown "HERE" app falls into that category. It's possible, though I wouldn't bet on it.
> "As a small start-up trying to deliver value to users we don't think a multi-billion dollar company will be affected by this.
> "Life is hard enough without Goliaths squashing Davids - maybe they should focus on creating a better mapping service than Google or Apple than squishing a minuscule business."
The guy is being a real hypocrite, it's just not possible to brand an app "HERE" when another company makes an app under the same brand, and owns a trademark. It's not even possible that making a Google search did not come to their minds when naming their product, and they tried to fly with it.
Also, HERE Maps provides data for BMW, Mercedes, Garmin, Hyundai, Pioneer, Volkswagen Toyota, Oracle, Amazon, Bing, SAP, Flickr, Yahoo!. Is that better than Google/Apple? Yes.