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A former client was on Shark Tank. The pitch in-studio was 2.5 hours and of course only 7 minutes was aired. The interest it generated (in terms of downloads) was enormous. It nearly filled the Heroku database during the show - which we quickly upgraded after it aired.

A good metaphor for the negotiations before and after airing and the actual on-air pitch is an iceberg. 5% is visible on-air and 95% of the interactions with the sharks and their team is never public. What actually happens in terms of an investment may never be made public - from promise to make a deal that falls apart to an on-air rejection that is later turned around into an investment.




I that's a pretty apt description - there is a lot that goes into this behind the scenes.




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