I get 3 kinds of ads mostly - ads for scammy crap no one in their right mind would click on, ads for expensive enterprise software packages, and ads for stuff I just bought.
I'm not the decision maker at work. I can't influence a decision on the purchase of a $XX,XXX software package. The ads for things I've already bought are particularly sad, because it's too late. I'm not buying another bunk bed, but after I bought a bunk bed (with no help from advertising engines) I spent the next month ignoring ads for bunk beds.
Someone is not getting their money's worth on these ads.
I tend to think that remarketing actually hurts many times. I hate visiting a site to consider a product, only to then be followed around the web by banners for that project for days after. It makes me hate the product.
I'm not the decision maker at work. I can't influence a decision on the purchase of a $XX,XXX software package. The ads for things I've already bought are particularly sad, because it's too late. I'm not buying another bunk bed, but after I bought a bunk bed (with no help from advertising engines) I spent the next month ignoring ads for bunk beds.
Someone is not getting their money's worth on these ads.