I don't know, I'm obviously not the target for that kind of cult-of-personality marketing strategy, but I think it's a huge waste of time and as a stock holder it makes me grit my teeth every time.
I don't really mind the occasional interview, I think that's important for a business leader to do, especially a large publicly traded one, but at the same time, prancing around in high-end boutique clothes is not where I want my corporate leaders to be spending their time.
(and before you complain that I'm trying to dictate what they do in their free-time, I'm not, these magazine covers and interviews are very much part of their corporate work)
This is actually the type of thing (annoys me as well btw) that is pandering to everyday people and gets good publicity for the company which helps in creating star appeal which does in many ways further the companies agenda. (Which will increase the value of the stock and also helps with hiring as well..)
For example even when dealing with Washington, star appeal goes a long way to getting people to take you seriously and to listen to you.
As a similar example, take Steve Job's fame and how he was able to use it in order to close deals that an unknown CEO from an equally large company would never be able to do.
I don't know, I'm obviously not the target for that kind of cult-of-personality marketing strategy, but I think it's a huge waste of time and as a stock holder it makes me grit my teeth every time.
I don't really mind the occasional interview, I think that's important for a business leader to do, especially a large publicly traded one, but at the same time, prancing around in high-end boutique clothes is not where I want my corporate leaders to be spending their time.
(and before you complain that I'm trying to dictate what they do in their free-time, I'm not, these magazine covers and interviews are very much part of their corporate work)