Was it a "free fall?" Yahoo was generating $2billion a year. It wasn't "sexy" but it still has a huge amount of traffic and was bringing in cash.
It almost seemed like a trick to me, convince the world that things are really dire at Yahoo! then whoever you bring in is going to be a hero unless they are completely incompetent because things weren't that dire. They had both cash and revenue... and an f-ton of traffic and eyeballs. They definitely weren't growing at internet rates though.
I'm not saying they hadn't bought a lot of stuff that they didn't need and they didn't need to kill some products and focus but dire?
It almost seemed like a trick to me, convince the world that things are really dire at Yahoo! then whoever you bring in is going to be a hero unless they are completely incompetent because things weren't that dire. They had both cash and revenue... and an f-ton of traffic and eyeballs. They definitely weren't growing at internet rates though.
I'm not saying they hadn't bought a lot of stuff that they didn't need and they didn't need to kill some products and focus but dire?