I believe "quantified sites" embed a line of code and that becomes public on qua...

jasonlbaptiste on Oct 19, 2009 | parent | context | favorite | on: Photo-blogging Site DailyBooth Raises $1 Million

I believe "quantified sites" embed a line of code and that becomes public on quantcast ie- public google analytics. Not sure what else they mash the data up with.