On: Placebo effect caught in the act in spinal nerves

I recently read an article (or maybe it was 60 min) that highlighted the distressing (to drug makers) increase in placebo effectiveness over the last couple decades. Big pharma's best drugs are now having trouble beating out placebos. Anyone have the source?

http://news.ycombinator.com/item?id=783912 was a Wired article on that topic on HN two months ago; perhaps that's what you are remembering?