In terms of competition, I showed some numbers for an extremely similar service, Team Treehouse. They both operate in largely the same niche, and Team Treehouse is definitely the better product (better edited, well-thought out videos, review, examinations and a development environment, all for $25 monthly for 1.000+ videos, while this offers just a single video that's less thought-out, not edited as well and has no examination for $18).
The other numbers I posted were mostly regarding cost. And cost has no niche. Whether you produce for a broad audience, or a niche audience, if you're in a small conference room with an iphone-quality camera recording two dudes working through relatively elementary programming challenges, it doesn't matter whether that's a niche, or whether that's something extremely mainstream to watch. The cost is going to be low. i.e. you can pay a programmer $100 an hour, two of them, for a two-hour video ($400) plus very simple editing, for $750, hell make it $1k if you want.
Then compare that to their pricing, and you get to something like 50 people watching a video to break even.
In a world of online, digital education, with tons of great coding sessions on youtube for free, I just don't think pricing an elementary coding challenge like 'rank a poker hand' at $18 makes a lot of sense. Seems to me you're much better off charging a few bucks and trying to get thousands of people to watch the video instead, or price it at $18 for access to multiple videos for a month, much like their competition which operate in a similar niche with much, much cheaper prices for more professional content, imo. (I'm talking about an order of magnitude more content per dollar easily, even two orders of magnitude.)
In terms of competition, I showed some numbers for an extremely similar service, Team Treehouse. They both operate in largely the same niche, and Team Treehouse is definitely the better product (better edited, well-thought out videos, review, examinations and a development environment, all for $25 monthly for 1.000+ videos, while this offers just a single video that's less thought-out, not edited as well and has no examination for $18).
The other numbers I posted were mostly regarding cost. And cost has no niche. Whether you produce for a broad audience, or a niche audience, if you're in a small conference room with an iphone-quality camera recording two dudes working through relatively elementary programming challenges, it doesn't matter whether that's a niche, or whether that's something extremely mainstream to watch. The cost is going to be low. i.e. you can pay a programmer $100 an hour, two of them, for a two-hour video ($400) plus very simple editing, for $750, hell make it $1k if you want.
Then compare that to their pricing, and you get to something like 50 people watching a video to break even.
In a world of online, digital education, with tons of great coding sessions on youtube for free, I just don't think pricing an elementary coding challenge like 'rank a poker hand' at $18 makes a lot of sense. Seems to me you're much better off charging a few bucks and trying to get thousands of people to watch the video instead, or price it at $18 for access to multiple videos for a month, much like their competition which operate in a similar niche with much, much cheaper prices for more professional content, imo. (I'm talking about an order of magnitude more content per dollar easily, even two orders of magnitude.)