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For developers who sell the same app on both the Mac App Store and outside of it, do you keep the same price for both or do you encourage users to buy directly from you with variable pricing? Thirty percent is a significant chunk and I'm wondering if anyone's tried to pass some of the savings (so to speak) when selling directly.



I'm not familiar with the rule number offhand, but I'm reasonably certain they require you to have the same list price in both places.


Actually there is no such rule.


You are correct. I was thinking of this rule that has since been removed:

11.13 Apps can read or play approved content (magazines, newspapers, books, audio, music, video) that is sold outside of the app, for which Apple will not receive any portion of the revenues, provided that the same content is also offered in the app using IAP at the same price or less than it is offered outside the app. This applies to both purchased content and subscriptions.




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