>> They've come to realize that website ads tend to be less effective than they once were. Given that I've never bought a single item by clicking on an ad on a website, this conclusion seems correct in the small
Web advertisements work great for advertisers familiar with buying advertising space in magazines where the goal isn't about generating an immediate purchase.
On my website, office furniture manufacturers use the advertising space to display their new products to our readers - the majority of whom design office environments for a living and purchase 0% of the products they use in their projects on the internet.