What you hear when non-geeks try to fake "techie" is what non-geeks hear when you speak techie. That's why, when they try to fake something that sounds to them like what they've heard previously, it comes out that way.
There is actually a subtle difference, which is why even non-scientists can see when Star Trek, for example, is BSing. The cadence of fake tech talk is all wrong. Apollo 13 was pretty good about this, actually; even though I don't know the lander or anything like it I could follow what was going on and it sounded right.
Instructions received by the woman previously known as Julie and currently known as online shopping facilitator.
Marketing: What to do when we are having a sale:
"Post to your tumblr and submit to all major social news services. It's better if these get submitted by your followers (you can let them know by tweeting), but you can do it yourself if necessary. Check on these a few times a day (as often as you can) and jump in identifying yourself as the author if they seem to be getting any traction. Respect the norms of whatever community you are participating in."
IT: What to do when we are having a sale:
"Log in to your site admin account using your username and password. Edit each of the product entites for price. Swap 'RRP', with 'Display Price' and reduce the number in the priceA and priceB fields to the appropriate levels. If the sale is a promotional sale make sure that the 'customFied3' is set to 'false.' If you are doing this for a large number of items there is an online sale applet available to help you. The marketing department informed me that they are planning to use rss feeds in their viral marketing campaigns. To enable this, tick the appropriate box in the a 'advanced settings tab.' Note 'xml(rss1) is not the same as 'xml(sitemap)' & 'xml(basefeed).' I'm not sure if you want those other two on, that is something you should discuss with Greg from marketing."
Its funny that IT tends to be so antagonistic towards marketing.
