I would say even more, every product has to be first a "nice to have" and hopefully for you to become later a "must have". Nowadays in our society we already can live a very comfortable life, there is no real "must have".
I support my point here saying that we already have a product that saves you money, but not a single person that I have talked about it was impressed by this feature alone. Instead the other way round if they like the product and I tell them about the cost saving it is a serious factor for them to decide to adopt it.
The article in my opinion does not say much, but the following paragraph caught my attention:
>>"In the end, the best way to test whether you have a ‘must have’ product is to threaten to take the prototype away from your early users," says Rakowski. "If they don’t riot, start again."<<
Is this really doable? How can you threaten to take the prototype away?
It's more important as a mental exercise than as absolute advice. Some people put it another way: is your product a vitamin or a painkiller?
For a business to become successful, the product will need to become a must have at some point. If it's not right now, then you need to keep pursuing it until it is.
I couldn't disagree more. When you start using Facebook, it becomes a must have. When I went about deleting all my online accounts, it was one of the two I didn't get rid of. If I got rid of that, I'd lose the most valuable communications medium I've got.
I support my point here saying that we already have a product that saves you money, but not a single person that I have talked about it was impressed by this feature alone. Instead the other way round if they like the product and I tell them about the cost saving it is a serious factor for them to decide to adopt it.