This thread is full of people claiming that people buy vinyl for the 'warm' sound. For me it's the experience. I have a pretty shit record player and the sound is not very good. However the experience of actively listening while looking at the artwork/photos and reading along to the lyrics can't be matched by digital. Sure I can Google the lyrics and look at the artwork in iTunes but it isn't the same experience. I listen to music most of the day and that's done digitally. It's convenient and I have access to everything. But I treat vinyl like I would treat watching a movie. Something I sit down to do in a nice atmosphere.
