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Let's not go overboard. Uber's real time tracking, checkin, and reservation of cars, in conjunction with dynamic surge pricing to guarantee there will always be a vehicle, is pretty damn innovative - when it works. I use Uber a lot, and in the bay area, it's world class in terms of providing time estimates of arrival. In Dubai - not so much.

So - yes, lots of missteps by Uber, particularly on the ethics front, but don't discount how they revolutionized the real time tracking/reservation of cars.



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