He's a great wordsmith. Disclosing upfront that he's an investor in lyft while also just saying uber is pushing 'a little too far'. He sounds totally transparent and rational right as he puts out the gouging statement 'extracting whatever they can from limo drivers'. That's enough to fuel a branding war between uber and all the other ride sharing services. Lyft can be a friendly service that empowers drivers while uber is slanted as a hegemonic power that sucks the life out of drivers and your wallet.