I think the publishing industry is in a much better place to encourage licensed use of their work than the music industry was. Look at the kindle and how simple and easy it is to grab a book. Imagine if an ipod could do that in 1999.
The publishing industry and the music industry is very very different. But if the publishing industry does not lead (or at least keep up) with the evolution of the market they will become marginalized. Just like the "little plastic disc" industry is today. They really need to make the e-book "market" mature before e-books become more popular than psychical books.
