> Much like countries, it doesn't necessarily make sense to treat companies like people when it comes to reputation. You shouldn't hold a grudge against a country forever, many of the people inside of it may have disagreed with its actions and more importantly the leadership could be completely different now.
Sure, but it really depends on what and how much. Microsoft made their fortune by being ethically bankrupt and breaking the law. If the Mafia decided to reform today and go legit, it would be a long hard slough before anybody would actually trust them. And if they kept extortion as a side business, it would make it very hard to believe anything they have to say, regardless of the amount of money they give to charity.
"Microsoft made their fortune by being ethically bankrupt and breaking the law". Much like most of todays rich countries including US, EU, Russia and China.
Sure, but it really depends on what and how much. Microsoft made their fortune by being ethically bankrupt and breaking the law. If the Mafia decided to reform today and go legit, it would be a long hard slough before anybody would actually trust them. And if they kept extortion as a side business, it would make it very hard to believe anything they have to say, regardless of the amount of money they give to charity.