Their April round of $100M with a valuation of $1+B so figure that post money on the IPO they will be $1.5 - $2B making 13 new multi-millionaires in the San Francisco and probably take 13 houses off the market[2].
And the roughly 6,000 people in their networks will say "Man I could have been doing that gig, only a matter of time until I find the one that makes me rich!" and the circle continues.
[2] One allowed exemption for insider selling without filing with the SEC is certain types of mortgage expense. (which I think is still intact post STOCK act but I'm not sure so don't trade on that before checking with legal counsel)
Those Directors/VPs/Founder were likely already pulling a decent salary (as execs in any industry do). They could likely afford an apartment in the city, so it should be a zero sum transaction for housing (12 houses might be purchased and 12 lower cost housing options - relatively - will come on the market).
Housing prices in SF will be unaffected by this. The issues are much more nuanced (and mostly regulatory). This trope of "Post-IPO tech people are ruining the housing market" isn't helping anyone, and might serve to confuse some people unfamiliar with the actual housing market issues in SF.
I actually googled around for SEC form 4 exemptions related to mortgage expenses and couldn't find anything, which kind of makes me think there is no such exemption. Are you sure you didn't just dream this up?
And the roughly 6,000 people in their networks will say "Man I could have been doing that gig, only a matter of time until I find the one that makes me rich!" and the circle continues.
[1] http://techcrunch.com/2014/04/28/cloud-app-monitoring-compan...
[2] One allowed exemption for insider selling without filing with the SEC is certain types of mortgage expense. (which I think is still intact post STOCK act but I'm not sure so don't trade on that before checking with legal counsel)