The truth is, when you fail, your investors tend to have a bad taste in their mouths. Nobody likes to lose money. Nobody likes to be wrong. Nobody likes to sit in that space that isn’t so happy…and unfortunately for a founder, his person at the point of failure is an embodiment of many things that nobody likes. Now sure, an investor doesn’t dislike the founder himself. If the founder does right and doesn’t succeed, there is no “black ball”, or malevolent desires on behalf of an investor…but I’d be lying if I said there isn’t a slight tinge on that relationship…and unfortunately, in this world, a slight tinge is all the friction necessary to turn momentum into something less. Note: this tinge is not permanent, and it is not insurmountable…but coming off a failure…you are only as good as your next act…and weather we say it openly or not, clawing your way to the next act, you are starting not at neutral or positive, but with a headwind.
I’ll give the example of my own experience as a founder. My first company, I raised about $600K. I operated for a year, failed, and returned about 50% of the capital I raised. I felt terrible. Everyone said I did the right thing returning the capital, that I was a standup guy for doing it, but still I lost them money. Nobody turned their back on me, once the company wound down…but they just weren’t leaning into investing more time and energy on me. When I went to raise money for my second company, Hyperpublic, weather I asked them or not, not a single investor in my first company invested in my second. Just gives you a sense of the increased friction you face, coming off a failure. Sure I was able to raise money from new investors, but I had to answer the question “is so and so from your last company investing?” and so on. New investors call old investors and say “What do you think of Jordan?” Of course, again, investors who lose $ with you don’t “blackball” you, so they say “stand up guy, did the right thing, etc…” but still their signal of not reaching out to put $ into the next thing becomes something a founder has to overcome.
Thanks for sharing your story and being candid about it. You only hear of the uber success in the news and everybody feels good. But the reality is most VC funded companies fail or under perform expectations and the few winners hit homerun and make up for everyone else.
I’ll give the example of my own experience as a founder. My first company, I raised about $600K. I operated for a year, failed, and returned about 50% of the capital I raised. I felt terrible. Everyone said I did the right thing returning the capital, that I was a standup guy for doing it, but still I lost them money. Nobody turned their back on me, once the company wound down…but they just weren’t leaning into investing more time and energy on me. When I went to raise money for my second company, Hyperpublic, weather I asked them or not, not a single investor in my first company invested in my second. Just gives you a sense of the increased friction you face, coming off a failure. Sure I was able to raise money from new investors, but I had to answer the question “is so and so from your last company investing?” and so on. New investors call old investors and say “What do you think of Jordan?” Of course, again, investors who lose $ with you don’t “blackball” you, so they say “stand up guy, did the right thing, etc…” but still their signal of not reaching out to put $ into the next thing becomes something a founder has to overcome.
http://jordancooper.wordpress.com/2013/02/13/what-really-hap...