South Park did an episode last night about some of the HOOK model aspects like triggers, rewards and how addictive the new model game developers are using. Found it quite funny and timing is impeccable with your bookrelease. Do you think the hook model should and could be applied more to school? Mostly thinking short term, since alot of students dont see (or believe) the long term rewards.
I wonder if the South Park guys read HOOKED? Wonderful coincidence.
To answer your question, absolutely! Education should be a naturally enjoyable experience but unfortunately institutionalized learning generally squeezes every last drop of pleasure out of it. I'm looking for technology to bring back the hooks that make learning for its own sake fun again.