On: Paul Rand and Steve Jobs (2011)

[cschmidt]

Paul Rand was different than many logo designers, in that he just presented a single solution, rather than letting the client pick from several. He worked out what he thought was right, and that's what you were going to get.

This is a pretty good book about Paul Rand, for the curious: http://www.amazon.com/Paul-Rand-Steven-Heller/dp/0714839949/

[ics → cschmidt]

And for a book by Paul Rand, I would recommend A Designer's Art if you can find it.

http://www.amazon.com/Paul-Rand-A-Designer%60s-Art/dp/030008...