"""The Atlantic first identified "dark social" traffic back in 2012 to describe traffic coming messaging apps that had been stripped of referrer data because messaging and email use the secure "HTTPS" system rather than the open "HTTP" system used by web pages.
Fun thing: I went on twitter to tell him his editor missed fact checking on that completely. Turns out the author of the piece is "Founding editor of Business Insider U.K.".
Update: He has replied and said he would look into it and correct it. Being that he's aware of the discussion here, i suspect other things might get corrected too. :)
Excuse me?! How does this trash get published?