Heh heh. I work for a mobile company that still thinks it's going to soak its customers for things like driving directions and ring tones. As an employee I get all the company apps for free and I still don't use them because they're not as good as what I can get from google for free.
And then there's text messaging. How long did they really think they were going to be able to charge $0.20 for something their customers can do for free?
> How long did they really think they were going to be able to charge $0.20 for something their customers can do for free?
It is worse than that. When people tell others their preferred way of being contacted they will take convenience and pricing into account. The SMS charges mean they'll prefer other means (eg Facebook messages) which makes their phone number and service less and less relevant. It was a great way of forcing customers to go elsewhere.
And then there's text messaging. How long did they really think they were going to be able to charge $0.20 for something their customers can do for free?