It is interesting to read this. Not that I have any evidence, but I was under the impression that Apple was already more attractive to the gay community than the other companies...I would not be surprise if this will increase this section of their target market.
Apple, Google, and Microsoft all rank very high as inclusive companies, along with many of the big tech companies. When it comes to buying phones and other gadgets, from my circle of friends, the gay community is pretty much aligned with the general population in terms of the mix of choices. While we're happy to see a CEO be openly gay, it's not going to change our buying habits.
I guess I could be wrong, but I know I certainly won't to exchange my Xperia Z3 for an iPhone just because Cook came out.
