Found the press release on their website (which isn't actually dropped I think). The press release makes it seem like its a temporary blackout on all Taco Bell social media. It doesn't specifically mention dropping the website permanently.
Appears to be a big publicity stunt that means very little except Taco Bell has a new mobile ordering app.
Excerpt:
"Today, Taco Bell’s highly followed social media platforms – including Twitter, Facebook, Tumblr and Instagram – have gone dark, revealing the new way to Taco Bell is #onlyintheapp. While silent, each social media platform, as well as tacobell.com, will provide only a disruptive message and link to download the new app -- with all previous content removed. Consumers with the previous Taco Bell mobile app will receive an update for the new mobile ordering app."
Found the press release on their website (which isn't actually dropped I think). The press release makes it seem like its a temporary blackout on all Taco Bell social media. It doesn't specifically mention dropping the website permanently.
Appears to be a big publicity stunt that means very little except Taco Bell has a new mobile ordering app.
Excerpt:
"Today, Taco Bell’s highly followed social media platforms – including Twitter, Facebook, Tumblr and Instagram – have gone dark, revealing the new way to Taco Bell is #onlyintheapp. While silent, each social media platform, as well as tacobell.com, will provide only a disruptive message and link to download the new app -- with all previous content removed. Consumers with the previous Taco Bell mobile app will receive an update for the new mobile ordering app."