See my other post in here about the reason WHY this impacts me and how they have just lost a customer. I'm not a big fan of Taco Bell; but would eat there occasionally since they are open later than most places in my area.
That's a fair point. Just a shot in the dark, but maybe their calculus is-- they will lose some customers, but for the customers they get to download the app, they'll get a lot more engagement / repeat visits through push notifications or other spam, or just an easier ordering system.
It sounds stupid to me also, but I'm trying to assume that whoever's in charge there knows what they're doing. I guess that might not be the case though.
