as far as I know they already are for some categories.
The fact that CL is already doing the thing that Godin just descended from the sky to tell us CL should do is, to you, evidence that this isn't 'unbelievably weak'? Will you start reading my blog if I promise to fill it with gems like "What if Google started matching ads with searches?" or "What if Amazon started up an affiliate program?"
For the record, I think Spolsky can be pretty unbelievably lame, as well. People have been talking about how CL should monetize for years.
The fact that CL is already doing the thing that Godin just descended from the sky to tell us CL should do is, to you, evidence that this isn't 'unbelievably weak'? Will you start reading my blog if I promise to fill it with gems like "What if Google started matching ads with searches?" or "What if Amazon started up an affiliate program?"
For the record, I think Spolsky can be pretty unbelievably lame, as well. People have been talking about how CL should monetize for years.