This company isn't targeting the SV "Kool Aid" crowd for engineering on the main product. Perhaps their web/mobile apps or other secondary products might target that crowd, but their core product is one that requires hardware and software teams working together, with the software teams implementing systems (applications or even lower level) programming, not fad driven JS-client-on-Ruby-backend web/mobile "apps".
There just isn't enough such talent especially in Hollywood for them to attract it locally. By the same token, the tech industry there in general isn't strong enough to be attractive to someone coming from a tech-rich area like the Bay (or even Chicago or New York). I would not move to Florida for work without some significant salary and stability guarantees, because in the event the company goes belly up, relocates to a place I couldn't/wouldn't follow, or terminates my employment the quality of the "fallback" jobs is atrocious (especially in comparison to the work apparently being done at this place).
"SV Kool Aid" crowd are people who will never leave the Bay Area because they believe it's the only place to be. They wouldn't move anywhere else - even a major secondary hub on the West or East Coast.
I also understand that you personally wouldn't take the risk and move. I just think that's a small sample size.
There just isn't enough such talent especially in Hollywood for them to attract it locally. By the same token, the tech industry there in general isn't strong enough to be attractive to someone coming from a tech-rich area like the Bay (or even Chicago or New York). I would not move to Florida for work without some significant salary and stability guarantees, because in the event the company goes belly up, relocates to a place I couldn't/wouldn't follow, or terminates my employment the quality of the "fallback" jobs is atrocious (especially in comparison to the work apparently being done at this place).