It's harder for airlines to start small the way Google did. You have to offer a certain number of flights to achieve minimum visibility, and people cannot try out your offer whenever they're flying, if only because they're taking another route.
For that, you'd need some "unbundling" strategy where not just the Star Alliance (or whatever the companies are called) can sell seats, but another entity can buy seat contingents and sell them at similar conditions. Oh well, phone service, search, and flights are all different, with different rules.
For that, you'd need some "unbundling" strategy where not just the Star Alliance (or whatever the companies are called) can sell seats, but another entity can buy seat contingents and sell them at similar conditions. Oh well, phone service, search, and flights are all different, with different rules.