Take a look at 1995 where there were at least 18 different Mac models simultaneously available. They all had different marketing part numbers and to add the confusion, some were actually the same machine under 3 different brandings[1]. The graph doesn't show the different brandings, so the lineup was actually much more complicated than it looks.
He's right, in all the branding in all the promotional materials that I've seen, they use 0xF8FF.
I looked it up, 0xF8FF () is the Apple symbol. If it renders as a square/rectangular box on your computer, it's because it's trademarked and a logo, which means you need an Apple font to render it. (Which I/you don't have, because Apple fonts only come with Apple computers.)
Just responding because I saw this comment was downvoted.
And if you're using some common Linux fonts (I'm pretty sure it's dejavu, in this case) that character renders as the Klingon Empire logo.
0xF8FF is in the Unicode Private Use range, so any font is allowed to put whatever they want there :) (If you're curious what your current font has: http://www.unicodemap.org/range/78/Private_Use/)
You can even make that list ordered by size from memory like I did, and I'm not an Apple guy although I have a Mini that runs windows, and an iPad Air).
Yes, they sell a generation of older products, non retina iPad and mini, as well as the 5C and S. That makes a total of 4 iPads and 4 phones, not counting storage/color variations. a 21 and 27 inch iMac are still both iMacs, and that's just a size variant, not a whole different product. Same for the MBA and MBP, those are simply size/feature differences, not entirely different products. Would you also then break out each and every storage/ram/cpu combination on the MBA and MBP lines? I doubt it. It's still a fraction of what other makers produce.
The 6 and 6+ are still both iPhone 6s, the only difference beside size is extremely minor (optical stabilization), not entirely different products.
> Same for the MBA and MBP, those are simply size/feature differences, not entirely different products.
See above.
> Would you also then break out each and every storage/ram/cpu combination on the MBA and MBP lines? I doubt it. It's still a fraction of what other makers produce.
That's swapping out parts obtained from third parties (hence BTO), different display sizes lead to difference in effective uses, and require very different internal chassis.
Current is most definitely != latest. Current means any model that is still in production and being sold, although admittedly for some manufacturers those two things don't usually align, Apple has a tendency to remove models immediately from the line up when they cease production.
While that is true, you clearly understood I was talking about the line of latest products. Even when you look at others, all you add is the older Mini, older iPad, and a few variations on the portables and desktops. It's still a very small suite of products compared to any other comparable manufacturer. It's pretty much one item in each category, with in0line variations on size/capacity.
1. these are all current models, they're currently produced and sold on the store. In fact the list is still incomplete since it's missing 3 different iPods (Touch, Nano and Shuffle)
2. Even if you understand "current" as "latest" (which is most definitely a non-standard definition) that removes the old MBP, the 5's and the leftover ipads, the ipods and various screen sizes of macs remain.
It's been a long time coming. I mean, do we even know whether 5S or 5C refer to anything in particular?
What's really weird that they don't have an iPad Pro in that lineup, because that was what we assumed to be the reason they went with the name "iPad Air".
Meh. They've got 2 display sizes for each product (with displays), basically: 6/6+, iPad Mini/Air, iMac 21/27, MBA 11/13 and rMBP 13/15. The iMac and MBP used to have 3 display sizes each, and at one point there were 5 different iPod models sold at the same time (Shuffle 2G, Shuffle 3G, Nano 4G, Classic 6G and Touch 2G)
Leftover products (non-retina iPad mini, non-air retina iPad, MBP13, 5C and 5S) are a bigger annoyance I'd say.
The problem for Apple is that they sometimes want to move fast and change things, but that necessitates leaving people behind. Their preferred solution during the last decade or so is to mostly keep the old products around for a while, but deemphasise them in their marketing.