> A store selling their products that they don't control will not necessarily have the experience they want for their brand.
Too bad. When you're in business you don't get to control everything about your product.
The problem I have with the article is that it is too sympathetic to Trader Joe's position. Even the term "gray market" is loaded. What Pirate is doing is not only legal, there's nothing improprietous about it.
I shudder imagining a capitalism where you need permission to resell things that you've bought.
Too bad. When you're in business you don't get to control everything about your product.
The problem I have with the article is that it is too sympathetic to Trader Joe's position. Even the term "gray market" is loaded. What Pirate is doing is not only legal, there's nothing improprietous about it.
I shudder imagining a capitalism where you need permission to resell things that you've bought.