"Apple's $3 Billion 'Beats' Deal Breakdown; $2.5 Billion for 'Beats Electronics' and $500 Million for 'Beats Music'"
Sounds like they're killing two birds with one stone:
1. Closing down a brand that completed with iTunes/iTunes Radio, likely to merge streaming directly into the iTunes player. This makes sense, given how un-Apple the current Beats UX is. [1]
2. Re-position the Beats brand back to Beats Headphones. This is the money maker anyways.
"Apple's $3 Billion 'Beats' Deal Breakdown; $2.5 Billion for 'Beats Electronics' and $500 Million for 'Beats Music'"
Sounds like they're killing two birds with one stone:
1. Closing down a brand that completed with iTunes/iTunes Radio, likely to merge streaming directly into the iTunes player. This makes sense, given how un-Apple the current Beats UX is. [1]
2. Re-position the Beats brand back to Beats Headphones. This is the money maker anyways.
None of this feels surprising, does it?
[1] "I'm at a party & feel like BBQing with my BFF to Dance-Pop" does not feel very Apple-esque to me personally. http://si.wsj.net/public/resources/images/BN-BE268_012214_G_...