You make light of web development, but that's driving the enormous demand for programmers in recent years and all of our salaries. I bumped my pay $20K when I took this job and I'm now asking for $30K more after a year. Most fields calcify after a few years and salaries level off as the managers do their thing. But making "cool new stuff" and the "latest fadgets" is still really hard. It might be the fashion industry, but business is booming.