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I used to, but then I thought about some of the sites I use with great regularity that are supported by unobtrusive ads, a few of which are interesting to me. I'd hate to reduce their income and contribute to their eventual disappearance; it's worth a few ads to have them stick around.

Sites with obtrusive, annoying ads? Well, I suppose I still use Facebook, but usually they help me avoid content-weak, ad-heavy trash.



Do sites get money when they show ads but nobody clicks on them? Or are most ads today only paid if a user clicks on them?

Also, do you feel compelled to watch ads on TV when you have the option of fast-forwarding through them? If not, why is the web different? Just curious - I'm seriously not trying to be inflammatory.


I know you can pay for ads through views or clicks. I don't know how most are paid but you can certainly get both.

Does it actually does anything to fast forward an ads on TV? Is there a counter that doesn't increment when that happens? I guess indirectly they will consider that possibility when they pay for TV ads but that's a whole other story and it can't be compared. On a website you directly affect their revenue by not showing the ads.


No, I wouldn't feel a bit compelled to watch them on TV (if I watched TV); as dwild points out, the ad buyers pay no matter whether I do so or not.




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