One of the confusing parts of this thread is that the FCUK brand has different associations in the US from what it has in the UK or Australia.
It's pretty rare to see a FCUK t-shirt in the US (apparently they only have 19 stores nationwide) whereas they're ridiculously overplayed in the other two countries (14 stores in Sydney alone).
Of course it's not "high end" anywhere, but it's not so chavvy (or local equivalent) in the US.
It's pretty rare to see a FCUK t-shirt in the US (apparently they only have 19 stores nationwide) whereas they're ridiculously overplayed in the other two countries (14 stores in Sydney alone).
Of course it's not "high end" anywhere, but it's not so chavvy (or local equivalent) in the US.