Did you even read the front page? Just scroll down a tiny bit and read:
"Navdy's transparent Head-Up Display (HUD) projects information
as if it's floating six feet in front of you. In the car you already have."
Further down:
"The image is focused into the distance so the road stays in focus while the driver views the information presented by Navdy. The same technology is used in all commercial airplanes so the pilot can keep their eyes on the runway while landing the airplane."
Ah, I was considering only optical focus. Depending on the situation, shifting cognitive focus may or may not be bad. I tend to get highway hypnosis...I think cognitive focus shifts might help me stay alert, not distract me.
You're still not focused on the road though, that's just not how the human brain works, and insinuating that this device somehow makes texting while driving safe is hugely irresponsible IMO, considering how many thousands of lives are lost every year to distracted driving.
(I also doubt a commercial pilot is using this tech to send tweets to his mom while landing a plane. The "Pilots use this, so it's gotta be safe, right?" line just made me facepalm.)
"Navdy's transparent Head-Up Display (HUD) projects information as if it's floating six feet in front of you. In the car you already have."
Further down:
"The image is focused into the distance so the road stays in focus while the driver views the information presented by Navdy. The same technology is used in all commercial airplanes so the pilot can keep their eyes on the runway while landing the airplane."