"You didn't look, apparently"? Come on, don't be a jerk. I had the same question. A well written piece doesn't force you to read the references for the actual thesis. How do I know that link on the side isn't one of the pointless arguments the author quoted?
Maybe it makes sense upon first read to someone with a lot of context, but as a home page of an initiative (movement? project?) it doesn't do a very good job of explaining what it's advocating for.