On: The Apple Watch

[brian_cloutier]

Miniaturization has come a long way, but there's no way this costs just $350 to make. Has Apple's strategy changed? They've always sold hardware at a healthy margin and made trivial amounts off software and music.

There are some really nice features here, I would probably buy one if I didn't prefer android so much. But is it so nice that it will drive iPhone sales?

[boyaka → brian_cloutier]

How about paying thousands of engineers/designers $100k+ salaries to work on it for the past year?

[taude → brian_cloutier]

There's gotta be some expensive parts in there, like that sapphire screen.

[asadotzler → taude]

Sapphire screens that size are commonplace in real watches. I'm guessing that only added a few dollars to the BOM.