This actually made some sense for me. Yes it did start to read like sarcasm, but no-one (and no company) can ever be brilliant at everything.
Trying to do everything perfectly will lead to burn out, but leaving some things badly done will leave you exposed.
What I took from the article was to be mediocre in almost everything you do is a sustainable approach - want to take payments, use paypal, sales and marketing? Adwords, some PR puffs and a voip number. Mediocre still means a job is done and to an acceptable standard. If it is quick and dirty, it is a lot better than not done at all.
As long as you do one thing better than mediocre, and everything else is covered, you stand a chance.
But yes, there is a lot of judgement between 'this quick and dirty is an acceptable mediocre' and 'this quick and dirty is worse than nothing'.
Trying to do everything perfectly will lead to burn out, but leaving some things badly done will leave you exposed.
What I took from the article was to be mediocre in almost everything you do is a sustainable approach - want to take payments, use paypal, sales and marketing? Adwords, some PR puffs and a voip number. Mediocre still means a job is done and to an acceptable standard. If it is quick and dirty, it is a lot better than not done at all.
As long as you do one thing better than mediocre, and everything else is covered, you stand a chance.
But yes, there is a lot of judgement between 'this quick and dirty is an acceptable mediocre' and 'this quick and dirty is worse than nothing'.